GLOW-inc is the brainchild of Caroline King, a graphic designer and mother of two boys, who knew from her own experience how important it is to keep your kids in sight, but also just how tricky it can be to make them to wear stuff they think is uncool.

So what was her solution?

Caroline came up with a great range of funky, iconic designs and had them printed in high-visibility ink onto trendy, short sleeved T’s and cool, long sleeved skater tops. She wanted to be able to spot her own kids in a crowd, so the tops feature 360° visibility and maximise the available light, to intensify the impact of glowing colours and eye-catching designs.

Unsurprisingly, given their wow factor! the designs were a huge hit with Caroline’s sons and their friends. In fact, there was so much demand for them that that she went into production, setting up a website so people could buy them online, and so GLOW-inc was born.